3 hours lecture/lab per week for 16 weeks or 6 hours lecture/lab per week for 8 weeks
Recommended Preparation: ENG 50, ENG 100 or ENG 160.
Want to increase sales and make a profit for a small business? Take this course to learn how to write a formal and comprehensive marketing plan based on the business plan written in ENT 125. The student will learn specific marketing strategies they can use with their new business.
ENT 130 – PDF
My name is Tim Kwock and I lecture a number of courses in the BLT Department. Today I will be sharing some information about ENT 130: Marketing for the Small Business. This course will focus on the fundamentals of preparing and developing a strategic marketing plan focused on small and startup businesses. It is also one of the three ENT courses that can earn you a certificate in entrepreneurship. In this class, students will get “hands on” experience in writing a strategic marketing plan that will include data capture in the marketplace as well as competitive environment analysis. Marketing elements including product development, market distribution, promotion, and pricing will applied in a team project that will structure a strategic marketing plan. This class may feature guest speakers that are specialists in the marketplace in each of these areas that will assist students in completing their marketing plan. I look forward to seeing you in class soon!