MKT 120 Principles of Marketing (3)

3 hours lecture per week

This course covers the marketing process to develop a product, competitively price, promote, and distribute it; why consumers buy; and the strategies to use with different types of people based on variables such as age, income, and lifestyle.

Course Syllabus

Hello, my name is Kerri Lum and I’m one of the marketing instructors. In marketing 120, Principles of Marketing you will learn about the four P’s of marketing – developing the right product to sell, the right price to sell it at, how to advertise and promote it and the best place to sell it. During the semester you will develop a marketing plan and will learn how all of the four P’s work together. Even if you do not pursue a career in marketing, you can use what you learn to promote yourself and your ideas. I hope to see you in my class.