MKT 180 International Marketing (3)

3 hours lecture per week

This course studies and applies concepts and principles of international marketing in the global economy. Major topic areas include export market selection, market entry strategies, product and pricing decisions, promotion and marketing communication, physical distribution, and other international marketing activities.

Course Syllabus
MKT180 – PDF

Hi, my name is Susan Dik and I’m the marketing program coordinator here at Kapiolani. Marketing 180, international marketing, studies and applies concepts and principles of international marketing in the global economy. Major topic areas include export market selection, market entry strategies, product and pricing decisions, promotion and marketing communication, physical distribution, and other international marketing activities. It’s a great program and I’m sure you’ll enjoy it.