MKT 235 Principles of Merchandise Management (3)

3 hours lecture per week

Prerequisite(s): A grade of “C” or higher in MKT 120; a grade of “C” or higher in MKT 130 or concurrent enrollment in MKT 130, with consent of instructor.

This course focuses on the performance and application of the principles of buying, physical handling, and managing the financial aspects of merchandising. This is a practical course on merchandise plans, customer demand, merchandise sources, evaluation methods, negotiating, reordering, merchandise forecasting and budgeting, and inventory controls. Students learn strategies to effectively compete in a market through the construction and implementation of a merchandising system.

Course Syllabus

Aloha! I’m glad you dropped by for a visit. My name is Dag. I’m a lecturer in the business, legal and technology education department. I teach Marketing 235, Principles of Merchandise Management. This course in marketing focuses on the application of the principles of designing merchandising plans for customers in both the retail and wholesale markets. This practical hand’s on course teaches you strategies to effectively compete in any marketing selling environment. You will learn and practice merchandise planning, sales promotion methods and evaluation, sales forecasting, sales budgeting, and inventory controls. Through interactive class activities you will learn and practice these powerful marketing concepts. I sincerely invite you to join me this coming semester. Mahalo for your time, see you very soon.