Marketing Program Description

What is marketing?
Marketing is a field of business that aims to create awareness, communicate and deliver information about products and services, and builds relationships between a business and its customers. Marketing professionals plan, direct, or coordinate marketing plans for businesses; create advertisements; manage special projects, events, or employees; sell products and services; and analyze current and future business trends. The field of marketing is vast and allows the individual to participate in various areas of business.

The marketing program
The Kapi`olani CC marketing program offers an associate in science (AS) degree and five certificates, including the certificate in entrepreneurship. The purpose of the program is to prepare students for entry-level marketing-oriented careers such as advertising, public relations, product and service management, retail management, international marketing, marketing research, and sales. The program is designed for students with little to no experience in marketing as well as for those already working in the field seeking to enhance their skillset.

Transfer option
The AS degree in marketing articulates to the University of Hawai`i-West Oahu toward a bachelor of arts in business administration with a concentration in marketing. An advisor may provide detailed information about the courses required or recommended for articulation.